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Digital Marketing Fundamentals

This course provides a comprehensive introduction to digital marketing strategies used by businesses today. Learners will explore online marketing channels such as search engines, social media, and paid advertising to reach target audiences.

Course Instructor: Edmingle Experience Centre

₹2499.00 ₹5999.00 58% OFF

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Course Overview

Course Introduction

Digital marketing has transformed how organizations promote products and services. This course introduces the essential tools and techniques used to build an online presence and drive business growth.

What the Course Covers

Digital Marketing Landscape

  1. Key marketing channels
  2. Customer journey in digital environments
  3. Marketing strategy basics

Search Engine Optimization (SEO)

  1. Keyword research
  2. On-page optimization
  3. Improving website visibility

Social Media Marketing

  1. Building brand presence
  2. Creating engaging content
  3. Managing campaigns

Performance Marketing

  1. Paid advertising basics
  2. Campaign targeting
  3. Measuring marketing performance

Learning Outcomes

Learners will be able to:

  1. Develop digital marketing strategies
  2. Optimize websites for search engines
  3. Manage social media campaigns
  4. Measure marketing performance using analytics

Schedule of Classes

Course Curriculum

4 Subjects

Digital Marketing Basics

Introduction to Digital Marketing Channels

Customer Journey in Digital Platforms

Building a Marketing Strategy

Search Engine Optimization

Keyword Research Basics

On-page SEO Techniques

Improving Website Visibility

Social Media Marketing

Social Media Platforms Overview

Creating Engaging Content

Managing Social Media Campaigns

Marketing Performance

Paid Advertising Basics

Campaign Analytics

Optimizing Marketing Strategies

Course Instructor

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Edmingle Experience Centre

92 Courses   •   211 Students